Intermediate Course
What you learn
The impact of social media growth in the building and safeguarding of brands.
Who will benefit?
Studying the course will benefit all those looking to understand the fundamental properties and methodologies of social media development, It is aimed at those who have completed a course in media evaluation and have experience of social media.
Before you start
You should be familiar with the basic theories and techniques of media evaluation, have a good grasp of English for international business use.
Learning outcomes
When you successfully complete the course you will understand:
- The importance of social media
- The theories and methodologies of using social media
- The principle techniques employed with social media
Plan of work
The course starts with a short introduction on our recommended way to study the course. The course provides a Study Text, Case Studies and a end of course assessment. At the end of your study you are invited to undertake an assessment. This is in the form of completing one written essay.
At the end of your studies you are invited to undertake an assessment. This is in the form of completing one written essay from a choice of three; these are submitted to the College for assessment.
Social Media
This module provides a detailed analysis of Social Media, with particular emphasis on the most important and burgeoning forms, including blogging and microblogging, social networks and content communities. We will explore the thoughts and opinions of leading players in the industry and discuss the enormous impact social media can now exert on brand development and management. Through a variety of case studies and study texts, we will be establishing the methods by which brands can utilise social media to promote their products, services and to exploit specific PR opportunities.
Register today!
Please complete the following form to register your interest in enrolling:
Contact us
Further information about AMEC College can be obtained by emailing: info@ameccollege.com