News Roundup
Berlin chosen as venue of 1st European Summit on Measurement
August 11, 2008
AMEC, the International Association for Measurement and Evaluation of Communication has announced Berlin will be the venue of the first European Summit on Measurement organised with the US Institute for Public Relations.
The Summit will be held from June 10-12, 2009.
Barry Leggetter, Executive Director of AMEC, said: “Holding the event outside the UK is an important message we wanted to give to our fast growing international membership. Berlin is at the heart of mainland Europe and an exciting capital city with great travel connections which makes it easy for delegates to reach.”
Full details on the registration details, etc, will be available later.
For further information contact:
Barry Leggetter
Executive Director, AMEC
Email: barryleggetter@amecorg.com
Tel: 44 1268 412414
www.amecorg.com
Blog: http://thoughtfulthud.typepad.com/the_thoughtful_thud/
Evaluation emerges as international growth sector
The first ever international market study of the evaluation sector has shown year on year growth and an industry optimistic about its future.
The International Business Monitor study has been carried by AMEC, the fast-growing international Association for the Measurement and Evaluation of Communication.
The study shows an international industry size of more than £25million from companies in the UK, Italy, Spain, Holland, Sweden, Australia, US, Middle East and Latin America, representing over 70% of the AMEC member companies. Highlights are:
14% year on year growth since 2004.
Clients see the value of continuous tracking: the survey shows 85%of work is continuous client business with only 15% from ad hoc assignments.
34% of clients commission multi-country assignments, rising to 48% amongst AMEC members with a turnover of more than £1 million.
84% of end clients include print media in their evaluation assignments, compared to just 29% including digital media and 5% social media.
AMEC members are optimistic of continuing growth in the sector, with 47% of member companies stating they believed the evaluation industry will continue to grow in the next 12 months and a further 32% of members reporting they felt conditions would remain unchanged.
Barry Leggetter, Executive Director of AMEC, said:
“The industry is showing strong growth, year on year as more companies recognize the important role that evaluation has to play in giving them insights into brand performance and how it compared against competitors.
“We have also seen a trend that we believe will continue internationally, with more companies in the traditional press cuttings area (PCA’s) expand to become AMEC members and provide analysis and consulting services.”
Leggetter reported that the value of the overall industry is likely to be significantly higher than stated in the report, due to a number of major firms being unable to take part this year because of M&A activity.
The full findings of the International Business Monitor study are available only to participating Full Members.
Note to Editors:
AMEC is the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.
AMEC currently has members in Argentina, Australia, Belgium, Bosnia-Herzegovina, Canada, China, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, Macedonia, Portugal, Scandinavia, Serbia, Slovakia, Slovenia, Spain, Sweden, United Arab Emirates, the UK and the US.
For further information contact:
Barry Leggetter
Executive Director, AMEC
Email: barryleggetter@amecorg.com
Tel: 44 1268 412414
www.amecorg.com
Blog: http://thoughtfulthud.typepad.com/the_thoughtful_thud/
Register today!
Please complete the following form to register your interest in enrolling:
Register today
Further information about AMEC College can be obtained by emailing: info@ameccollege.com