Opinion Piece
"Essential reading"
The 21st Century Media (R)Evolution - Emergent Communication Practices by Dr Jim Macnamara published 2010 by Peter Lang Publishing Inc, New York (www.peterlang.com))
Primer of Public Relations Research, by Don W. Stacks (Gilford).
Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation, 2nd Edition by Tom Watson and Paul Noble (Kogan Page).
Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication by Mark Weiner (Jossey Bass).
Measuring Public Relationships: The Data-Driven Communicator’s Guide to Success by Katie Delahaye Paine (KD Paine & Partners).
Dictionary of Public Relations Measurement and Research. Dr. Don W. Stacks Professor and Director of the Public Relations Program, School of Communication, University of Miami. Published by the Institute for Public Relations 2006 http://www.instituteforpr.com
"Sponsored Conversations: And the debate continues"
Sponsored Conversations: And the debate continues - April 20, 2009
With all the chatter here, here and here about sponsored conversations, I felt that I should chime in. First and foremost, Ted Murphy (CEO of IZEA) is a personal friend of mine and I was deeply humbled when he asked me to be on the Advisory Board of his company. I believe in Ted, his vision and the IZEA business model.
To me, the issue is clear; and as Brogan so eloquently posts …”To me, it’s just ridiculously simple: disclose. Disclose. Disclose”
There is really nothing more to discuss. From my perspective in working in the enterprise and having many conversations about this topic, disclosure and authenticity is imperative in every piece of “social” conversation, whether online or not. It’s in the DNA of our humanity to be real with people, no?
The future of sponsored conversations is clear in my head. It’s going to explode; plain and simple. I remember back in 2001 (I think) when Overture began selling pay-per-click search; and the community was in an uproar about the idea of manipulating the search engines. Today, paid search is a multi-billion dollar industry and the early arguments are long forgotten. Sponsored conversations are heading down the same road, with IZEA leading the way.
"There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy."
This was the message that for me changed communications. Instantly.
In Twitter style I’ll start with a question: don’t you think doesn't the worldwide coverage given to the New York plane emergency proves that Twitter is the most important global social network?
I do and how Twitter broke the story above is the reason.
Right now Twitter is the social network the others would like to be. Whenever news breaks, as in Mumbai and then the big one – the plane crash this week which is already being called the Miracle on the Hudson, it is Twitter that breaks the story. When dozens of New York-based Twitter users started sending 'tweets' about a possible plane crash in the city, the story assumed a speed of its own.
For me what has transformed Twitter as a social sit is the emergence of Twitpic which has seen it emerged as a real platform for all those citizen journalists out there. Like Twitterer Janis Krums, who was on one of the ferries sent to pick up the passengers from the plane in the River Hudson. He took a picture on his iPhone and posted it on Twitpic. The online interest in the picture was so extreme that the servers used by the Twitter application initially crashed under the weight of traffic.
Does anyone have a personal connection to Biz Stone, co-founder of Twitter? AMEC would love to have him as our Special Speaker at an International Summit in Berlin in June talking to European communications specialists about the Twitter success story and new applications.
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