From the Web
Articles
Research indicates need for new commitment to programme measurement
- Evaluation sector keen for dialogue with PR professionals
LONDON, 3rd May, 2010 – Corporate PR teams are twice as likely to see the value of external programme measurement as PR consultancy professionals, according to an international study of the research and measurement sector.
Click here to read the full article
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Global Survey of Communications Measurement 2009
AMEC publishes final report of the "Global Survey of Communications Measurement 2009" - an international survey of PR professionals.
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2009 Social Media Survey Shows How Women Bloggers Will Change the World- article
By Linda Lowen
Saturday June 6, 2009
There's critical information in the 2009 Social Media Survey conducted by BlogHer, iVillage and Compass Partners that you (Constant Reader) and I (Constant Blogger) and they (advertisers, businesses, brand marketers) need to pay attention to. Tidbits will reveal how women bloggers are going to change the world.
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PR Evaluation – A Practical Approach
By Free Pr Advice
June 7th, 2009
Experts suggest that 10 percent of the PR budget should be devoted to evaluation. That is a lot of resources, especially for a small budget PR programme. But with clear objectives it should be possible to devise common-sense measures of return on investment and the real impact of a campaign.
http://www.free-pr-advice.co.uk/prevaluation.htm
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TECHNOLOGY: Experts sound the alarm on social media's growth, power -Article
By Todd A. Ritter
Thursday June 04, 2009
With the technology and business worlds in a frenzy over "social media," it should come as no surprise to find a growing industry of social media gurus who specialize in peddling and proselytizing the wonders of social media websites and services, such as Facebook, Twitter and YouTube.
http://www.nj.com/business/index.ssf/2009/06/technology_experts_sound_the_a.html
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PR 2.0 – The next wave of Public Relation
By Jerry Liao
June 8, 2009
With the increasing popularity of technology, a new kind of PR is born, and this is called PR 2.0. Simply put, PR 2.0 is how public relations integrates with technology.
http://www.mb.com.ph/articles/206277/pr-20-the-next-wave-public-relation
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Measurement Roundtable 2009: Defining value (PR Week)
Tonya Garcia, Erica Iacono
June 01, 2009
Be it tactics, investment, or integration, the measurement conversation continues to fundamentally change. Erica Iacono and Tonya Garcia were recently in New York for a BurrellesLuce-sponsored roundtable on the topic.
http://www.prweekus.com/Measurement-Roundtable-2009-Defining-value/article/137586/
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Measure Success of PR Efforts
By Mohsin Khawaja
May 15, 2009
Measuring the ROI of SEO efforts is the most intense aspects of the whole Internet Marketing industry, people are always curious to find ways to measure success of their efforts, below is a summary of the steps that can be taken to measure the value of your internet marketing efforts with respect to your competition.
http://search.sys-con.com/node/964673
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Social Media Will Change Your Business - Blog
By Stephen Baker and Heather Green
February 20, 2008
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.
http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm
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Is Social Media Making Corporate Websites Irrelevant? - Article
By Adam Ostrow
May 25th, 2009
There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that really the right strategy – or even a requirement at all?
http://mashable.com/2009/05/25/vitamin-water-kobe-vs-lebron/
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15 Social Media Maxims for Marketers - Article
By Erik Qualman
Jun 1, 2009
These principles should help guide you to social media success. If you stumble along the way, who knows, in the coming days you just might be able to "poke" God for advice.
http://searchenginewatch.com/3633934
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Social Media Books - Resource
June 7, 2009
To see a list of popular social media books, see link below:
http://books.google.com/books?q=social+media&source=in&ei=dFIsSp2-O6XmtQORspDeCg&sa=X&oi=book_group&ct=title&cad=bottom-3results&resnum=18
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Part 1 of social media marketing: research & evaluation - Blog
By Suze Bragg
March 25, 2008
The social web, by definition, has one of two meanings. Most important to you is: (1) it is an online place that people visit (login) to meet, discuss, hash out, vent, and share their thoughts, comments and opinions. The second definition is (2) a future network that is an open global distributed data sharing network similar to today's World Wide Web, except instead of linking documents, the Social Web will link people, organizations, and concepts.
http://www.expertbusinesssource.com/blog/430000243/post/890023889.html
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Social Media News / Press Release – Video
RealWire
An overview of the Social Media News / Press Release (SMNR/SMPR) from RealWire (formerly webitpr) the UK online news release distribution company. Visit www.realwire.com to find out more.
http://www.youtube.com/watch?v=cD_mYKc20OY
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Social Media Tools for Consumers and Partners - Resource
By Centers for Disease Control and Prevention (CDC)
June 7, 2009
The Centers for Disease Control and Prevention (CDC) and the U.S. Department of Health and Human Services (HHS) are working together to provide consumers and partners with social media tools that access information about the ongoing 2009 H1N1 Flu outbreak. Visit the CDC.gov 2009 H1N1 Flu and PandemicFlu.gov Web sites for information on 2009 H1N1 Flu.
http://www.cdc.gov/socialmedia/h1n1/
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Social Media News & Articles: Gilbane SF: Content Integration Standards -- CMIS, JSR-170, JSR-283 - Article
By Irina Guseva
Friday June 5, 2009
One of the final sessions at Gilbane SF yesterday was around content standards: CMIS, JSR-170 and JSR-283. Many realize there are several challenges with CMIS in particular and efficiently working with content from disparate content repositories in general. The session aimed at shedding light on some of these challenges and possible solutions in the standards space.
http://www.cmswire.com/news/topic/social+media
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1. Video on PR Measurement ‘6 steps’
Katie Paine at a PR convention defining her 6 steps
May 22, 2007
2. Video on Social Media Measurement
Social Media Measurement: Conversion’s Mike Moran (Part 1)
A teacher discusses how companies can see the changes in their companies reputation (there’s a part 2), August 7, 2008
3. Video on Social Media Measurement
Exploring Social Media Measurement: Radian6
This company discusses its software that monitors the media for info, articles on themselves in the media and dashboards
January 12, 2008
4. Video on Social Media Measurement
Tracking Your Brand in Social Media
Similar to above but more professional film production more rehearsed
February 27, 2008
Books and resources
1. CISION website for media intelligence offers some resources on their website
3 PDFs available from the resource section of the CISION website, click link (at bottom) for pdfs. 2007-2008 written by CISION, but well put together
The Internet Reputation Survival Guide (PDF 55 KB)
March 2007
It is commonly said that Google is the ultimate reputation management tool, which makes the Internet the key battleground for reputation. Why, then, do companies and individuals flock to the latest online scene when the chances of inflicting permanent damage are so great? And what happens when the current generation of social networkers give up their online-über-vamp personae to enter the job market? Surveying individual and corporate activity across a range of social media platforms - from CEO blogs to MySpace to Second Life - this article by Cision Senior Consultant Paul Miller will provide a survivors’ guide to new media in the form of a litany of web 2.0 folly.
Managing Business Risk (PDF 116 KB)
March 2008
Reputation and Emerging Communications Technology - This is a chapter written by Paul Miller, Senior Consultant, Cision which appears in a book called - "Managing Business Risk"
Retail & Financial Serives Reputation Management Conference (PDF 57 KB)
March 2008
Paul Miller, Cision Senior Consultant, gave a 45-minute presentation on threats and opportunities of new media at the two-day conference. The conference looked at harmonising internal and external communications, particularly in a global setting, the changing communications culture brought about by the web and the means to measure online performance as well as the challenges of CSR communication.
2. DETAILED and well orgainized book by Prince Watershouse Coopers
A fact book of all US media measurement companies. As data sources and tools grow more sophisticated, entertainment and media companies have unprecedented opportunities to enrich their advertising and business decision making with more in-depth insights into the marketplace.
‘Be counted media measurement fact book’
3. PR METRICS book published 2008-09-09
Interview with co-editor and communication controlling website
Discusion on this book and What are the fundamental questions of any evaluation efforts in public relations.
Blogs
1. BLOG Aug 26, 2008
‘How do you measure intangible things like PR and the media’?
While we should never expect perfect information; the hope is the semantic web will permit more accurate, intelligent searching and data interpretation. In the world of media measurement could this lead to computers undertaking more of the qualitative tasks we currently reserve for humans?
2. BLOG Aug, 7, 2008-09-06
Metrica Website Measurement Matters by Thane
‘Media Evaluation of Sporting Events’
Article on how sporting events, such as wimbeldon, and the Olympics, and how well the advertisers at these events can measure their effectiveness as well as ethics, and successes (or not).
3. BLOG Aug 21, 08
‘SES San Jose: Social Media Analysis and Tracking’
Good article turned into Blog, about measuring media in online marketing, gives strategy, key points, and steps to take
Events
1. Hosted by The Chartered Institute of Public Relations Northern Conference 2008
Reputation Matters: Reputation - managing and maintaining its value in a changing society Friday 19 September at The Bridgewater Hall in Manchester.
2. European Summit on Measurement in Berlin:
Register today!
Please complete the following form to register your interest in enrolling:
Contact us
Further information about AMEC College can be obtained by emailing: info@ameccollege.com