From the Web
Events
If your company is an AMEC member you can attend a special half day Workshop - Digital Media and the Need to Measure its Impact - to be held on 19th November in London. It’s great value at £60 including lunch. We have already secured two outstanding speakers with a proven pedigree in digital media and its evaluation:
- Katie Paine, head of KD Paine & Associates (joining by audio and Live Meeting link from Chicago);
- James Warren, Chief Digital Strategist and Head of Digital, Europe at Weber Shandwick PR consultancy based in London and acknowledged to be a leader in digital understanding.
The workshop will additionally include two member case studies dealing with the measurement of digital media and the chance to ask presenters the questions you always wanted to ask.
Articles
The Media - who we trust the most
PR industry benchmark report now available
ARTICLE 2008
‘How to Measure Social Media Relations: The More Things Change, the More They Remain the Same’
By Katie Delahaye Paine
CEO, KDPaine & Partners, LLC
Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from pitching to engaging in "Naked Conversations." People now have access to so much content, and have so many ways to gather news and information, that the likelihood of your corporate message penetrating through the clutter is virtually nil.
ARTICLE January 2007 (a consultation website)
‘Measuring and Evaluating PR –consult a guru’
Begins with brief history of media evaluation, the downfalls, and why one can’t still do it as they did years ago. Then goes on to give 5 or so steps nicely laid out that they believe are best in measuring the effects of a PR campaign.
ARTICLE: 15-May-08, 06:00
‘MEDIA EVALUATION: The fight against media hysteria’
by Mary Cowlett PR Week UK
The media may be giving more editorial space to big organisations, but that coverage is becoming more negative. Can PROs win over this cynical new generation of journalists, asks Mary Cowlett. Pretty good overview of med. Eval mentions Metrica, ect.
ARTICLE July 31, 2008
‘How to measure Social Media for Business’ - Mashable, Social Networking News
The key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI. Then goes on to give some suggestions on the do’s and don’t; in a qualitative and quantitative format.
ARTICLE PR WEEK off the Media Report website
‘Making the most of Monitoring’ – April 4, 2008
A brands success can be judged on press coverage. Alex Black talks to three monitoring firms to see how they gather results.
ARTICLE PDF FROM Media Report
Why Evaluate? - 2008
Benchmark, prove success, identify challenges and inform media planning.
ARTICLE from PR Week sept, 2007
‘Media Report Launces MRi (older article from PR week)
Discusses the introduction of real time MRs monitoring in media
ARTICLE from communication controlling (German based) website 15.07.08
‘Observing and analyzing opinion-building on the Web is an important aid to decision-making for strategic governance’
Interview between communication controlling website and Robert Kirsch, Weber Shandwick Germany, discusses challenges of the measuring process and Radian6
Videos
1. Video on PR Measurement ‘6 steps’
Katie Paine at a PR convention defining her 6 steps
May 22, 2007
2. Video on Social Media Measurement
Social Media Measurement: Conversion’s Mike Moran (Part 1)
A teacher discusses how companies can see the changes in their companies reputation (there’s a part 2), August 7, 2008
3. Video on Social Media Measurement
Exploring Social Media Measurement: Radian6
This company discusses its software that monitors the media for info, articles on themselves in the media and dashboards
January 12, 2008
4. Video on Social Media Measurement
Tracking Your Brand in Social Media
Similar to above but more professional film production more rehearsed
February 27, 2008
Books and resources
1. CISION website for media intelligence offers some resources on their website
3 PDFs available from the resource section of the CISION website, click link (at bottom) for pdfs. 2007-2008 written by CISION, but well put together
The Internet Reputation Survival Guide (PDF 55 KB)
March 2007
It is commonly said that Google is the ultimate reputation management tool, which makes the Internet the key battleground for reputation. Why, then, do companies and individuals flock to the latest online scene when the chances of inflicting permanent damage are so great? And what happens when the current generation of social networkers give up their online-über-vamp personae to enter the job market? Surveying individual and corporate activity across a range of social media platforms - from CEO blogs to MySpace to Second Life - this article by Cision Senior Consultant Paul Miller will provide a survivors’ guide to new media in the form of a litany of web 2.0 folly.
Managing Business Risk (PDF 116 KB)
March 2008
Reputation and Emerging Communications Technology - This is a chapter written by Paul Miller, Senior Consultant, Cision which appears in a book called - "Managing Business Risk"
Retail & Financial Serives Reputation Management Conference (PDF 57 KB)
March 2008
Paul Miller, Cision Senior Consultant, gave a 45-minute presentation on threats and opportunities of new media at the two-day conference. The conference looked at harmonising internal and external communications, particularly in a global setting, the changing communications culture brought about by the web and the means to measure online performance as well as the challenges of CSR communication.
2. DETAILED and well orgainized book by Prince Watershouse Coopers
A fact book of all US media measurement companies. As data sources and tools grow more sophisticated, entertainment and media companies have unprecedented opportunities to enrich their advertising and business decision making with more in-depth insights into the marketplace.
‘Be counted media measurement fact book’
3. PR METRICS book published 2008-09-09
Interview with co-editor and communication controlling website
Discusion on this book and What are the fundamental questions of any evaluation efforts in public relations.
Blogs
1. BLOG Aug 26, 2008
‘How do you measure intangible things like PR and the media’?
While we should never expect perfect information; the hope is the semantic web will permit more accurate, intelligent searching and data interpretation. In the world of media measurement could this lead to computers undertaking more of the qualitative tasks we currently reserve for humans?
2. BLOG Aug, 7, 2008-09-06
Metrica Website Measurement Matters by Thane
‘Media Evaluation of Sporting Events’
Article on how sporting events, such as wimbeldon, and the Olympics, and how well the advertisers at these events can measure their effectiveness as well as ethics, and successes (or not).
3. BLOG Aug 21, 08
‘SES San Jose: Social Media Analysis and Tracking’
Good article turned into Blog, about measuring media in online marketing, gives strategy, key points, and steps to take
Events
1. Hosted by The Chartered Institute of Public Relations Northern Conference 2008
Reputation Matters: Reputation - managing and maintaining its value in a changing society Friday 19 September at The Bridgewater Hall in Manchester.
2. European Summit on Measurement in Berlin:
Register today!
Please complete the following form to register your interest in enrolling:
Contact us
Further information about AMEC College can be obtained by emailing: info@ameccollege.com